CERAMIC WORLD WEB
With its constant focus on innovative, eco-friendly technologies (Squadra Dry and Ecobrick are the latest dry squaring machines for the ceramic tile and brick sectors), BMR will be unveiling a restyled brand image at Tecnargilla 2012 in keeping with its philosophy of promoting the quality of Italian products.
The new advertising campaign launched by the Scandiano-based company, for more than forty years a leading supplier of machinery for the end-of-line stage in ceramic production, is based on two stylish and sophisticated images. Created in cooperation with Omniadvert of Maranello, these two images are designed to underscore the leadership position of a company that has distinguished itself over the years, channelling resources into the development of machines that combine high levels of quality with impressive green credentials.
This focus on Italian machinery’s leadership role is further emphasised by the colour red chosen for the catalogue’s graphic design. As the historic colour of the BMR logo and a colour traditionally association with the Italian mechanical engineering industry, it elegantly underscores the descriptions and photos of the company’s products and coordinates perfectly with the other marketing tools. The main themes of the new brand image are echoed on the company’s stand at Tecnargilla 2012, where BMR’s more than forty years of growth and all-Italian success are illustrated with simple but effective styling, just like the new website that will soon be online.