BMR faces the new year with new challenges from an innovation and assistance point of view. Paolo Sassi, BMR and ACIMAC chairman confirms this, commenting on the 2020 market trend: “The situation seems to be in line with 2019 and therefore we expect a similar performance. We will continue to innovate from a technological point of view also in view of the Chinese competitors who place themselves on the market with increasingly aggressive prices”.
Sassi then commented on the international markets, for which it is difficult to predict the trend given the uncertainty deriving from embargoes, duties, economic crises and precarious political situations. “However – predicts Sassi – it seems that the situation will remain stable in the Brazilian and European markets. In the Middle East, however, the situation is much more complex and unpredictable. Despite this, BMR will try to cope with this global crisis stage with an ever more widespread presence in each country, aiming to achieve ever better performance”.
This, in fact, is one of the main objectives of 2020, offering international customers an after sales service on a par with domestic and Spanish ones.
2020 is above all the Tecnargilla year, which is the ideal stage to bring the company’s technological innovations to the general public: “BMR will bring a new squaring machine and a new lapping machine to Tecnargilla. We think that this novelty in the field of lapping will especially change the standards to which the world ceramic district was accustomed – says Chairman Sassi. – I cannot disclose anything else for the moment, but we will certainly carry forward the concept of which the need is increasingly felt: a 4.0 process”.
Quality and innovation, therefore, the pillars of BMR, a company that fully represents made in Italy values: “These, in my opinion, can be configured as the values that every Italian business reality can use to excel in its sector and recover from any crisis”, concludes Sassi.
